Content designer, strategist.

Over 20 years I've used words and design to help users navigate the touchpoints of the digital world.

I work with user research, data and employ systems thinking to create accessible and inclusive user journeys — across government, financial services, education, and retail.

Awards

COP26 Digital Leaders Award Drive in a Clean Air Zone, 2021
WITSA Global Innovation Award for Sustainable Growth 2023

Capabilities

Content Design

UX writing and copy
Editing
Style guides and tone of voice

Content Strategy

Information architecture, taxonomies and metadata
Structured content
Content modelling

Design & UX

Interaction design
Prototyping and journey mapping
Product design
Object-oriented UX

Standards

Accessibility (WCAG)
GDS standards and service assessments

Tools

Figma, Miro, Sketch
Adobe Creative Suite
Adobe AEM and a range of CMS platforms
Jira / Confluence
AI prompt engineering and RAG

Collaboration

Cross-functional teams (UX, dev, product, policy, legal)
Stakeholder engagement including C-suite
Mentoring and peer review

Education

BA Journalism / Sociology City University, London

Courses and certifications

Prompt Engineering, IBM (Coursera) 2024
Content Strategy Continuing Professional Development, with Rahel Bailie at Scroll 2018
Interaction Design, University of California (Coursera) 2016
Product Management, General Assembly 2015

CV

20 years of experience across government, financial services, education, and retail — as a content designer, strategist, editor and manager.

My full CV is available on request.